Digital and print campaign developed for Murray Princess, a river cruise company operating in the Murray River region in South Australia.
The problem presented by the company was to try and differentiate themselves from the competition, who all tend to promote the destination itself. We investigated the unique selling propositions that the company offered, and came up with the campaign called "It's all the little things", that focuses on all the bespoke experiences that the Murray Princess offers their guests during their stay onboard the ship, that makes the trip memorable and one to never forget. This resonated quite well with the target audience, who are older Australians who want to enjoy the little things in life at a slower pace.
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